CUSTOMERS & COMMUNITIES
The loyal sippers and fizz fanatics! Customers want to know how Coca-Cola is investing in better flavors, healthier options, and staying true to that classic, refreshing magic. They’re here for the numbers that show value — affordability, innovation, and those sweet promotional campaigns that keep them coming back for more.
Your taste buds, your wallet, your fizzy fix.
Products On Offer
Pricing & Promotions
Factors Influencing Price Changes
Several factors have contributed to the observed price increases:
-
Inflation: General inflationary trends have led to increased production and distribution costs.
-
Sugar Tax: South Africa implemented a sugar-sweetened beverage tax in 2018, which has influenced pricing structures for sugary drinks like Coca-Cola.
-
Packaging Costs: Rising costs of packaging materials have also impacted the final retail prices.
-
Logistics and Fuel Prices: Increases in fuel prices have affected transportation costs, contributing to higher product prices.
Innovations
Coca-Cola emphasizes innovation and flavour personalization, which benefits the end consumer.
Health Improvements
-
From 2017–2022, Coca-Cola removed more than 900,000 tons of sugar globally through over 1,000 beverage reformulations
-
29% of the volume sold in 2022 contained low- or zero-calories (up from 27.2% in 2021, 27.3% in 2020, and 25.2% in 2019).
-
About 44% of Coca-Cola's sparkling soft drink brands come in packages of 8.5 ounces or less (up from 41% in 2021, 42% in 2020 and 2019).
Corporate Social Responsibility
Human Capital
-
The Coca-Cola System employs over 700,000 people in 200 countries, generating major local economic benefits.
-
In the U.S., Coca-Cola supports 854,000 jobs and adds $27.8 billion to the national economy through local suppliers.
Community Investment
-
The Coca-Cola Foundation contributed $94.8 million to 301 organizations around the world.
-
Including contributions from the company's operating units and bottling partners, the total charitable contributions from The Coca-Cola Company and The Coca-Cola Foundation amounted to $139.0 million in 2022.
-
This total charitable contribution represented 1.4% of the company's operating income in 2022.
-
As of 2022, The Coca-Cola Foundation's giving is focused on impacting specific areas. The breakdown of 2022 contributions was:
Sustainability
