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MANAGEMENT

The investors are here for the bottom line. They’re the eagle-eyed number crunchers watching revenue trends, profit margins, dividends, and return on equity like hawks in suits. What matters to them? Growth, stability, and whether Coca-Cola is delivering that sweet, fizzy ROI.
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They’re not just sipping Coke — they’re buying into the future.

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 Performance

Underperforming units:

  • Bottling investments – 26% decrease

  • Water – 2% decrease

  • Coffee – 3% decrease

  • Energy drink – 1% decrease

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Segment performance

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Executive Compensation &  Incentive Structure 

Key Compensation Insights:

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  • CEO Pay (James Quincey): $24.7M total compensation; 93% performance-based

  • Annual Incentive Payout: 190% of target, based on: 

  1. Organic revenue: +11.5% vs 6.5% target

  2. Operating income: +16.0% vs 9.5% target

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Financial And Strategic Performance

  • 2023 Organic Revenue Growth: +11.5% (non-GAAP)

  • Comparable Currency-Neutral Operating Income: +16.0%

  • GAAP Net Income: $10.7B

  • EPS (Reported): Grew 4%

  • Free Cash Flow: Strong contributor to compensation and reinvestment decisions

  • Dividend Payouts: $8.0B to shareholders; 62nd consecutive annual increase

SUSTAINABILITY & ESG INTEGRATION

ESG Focus Areas:

  • Water stewardship (100% replenishment since 2015)

  • Circular Packaging (returnables, rPET in 40+ markets)

  • Climate: 25% GHG reduction target by 2030, net zero by 2050

  • Diversity, Equity & Inclusion (DEI):

       o3-pronged approach: Workforce, Workplace, Marketplace

  • Agriculture: Sustainable sourcing of key ingredients

 

Oversight:

  • Managed by the Corporate Governance and Sustainability Committee

Monitored cross-functionally and through the board

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Strategic Initiatives & Business Execution

2023 Execution Highlights:

  • Coca-Cola Zero Sugar: +5% volume growth

  • Sparkling Flavors (Sprite, Fanta): Volume & value share gains

  • Fairlife: Double-digit volume growth

  • Topo Chico, Fuze Tea, Jack & Coke RTD: Expanded category reach

 

Innovation:

  • Coke Creations: AI-powered product launches (e.g., Coca-Cola Y3000 Zero Sugar)

  • Studio X (Digital Marketing Engine): 60% of total media now digital

 

 Digital Transformation & AI Strategy:

  • Digital Spend: 60% of total media spend in 2023

  • AI Use Cases: Marketing, operations, experimentation

  • Studio X Launch: Combines marketing analytics, tech, and execution

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